Adaptive Targeting for Online Advertisement
نویسندگان
چکیده
منابع مشابه
An Exploratory Study to Design an Adaptive Hypermedia System for Online-advertisement
The revolutionary world of the World Wide Web has created an open space for a multitude of fields to develop and propagate. One of these major fields is advertisement. Online advertisement has become one of the main activities conducted on the web, heavily supported by the industry. Importantly, it is one of the main contributors to any businesses’ income. However, consumers usually ignore the ...
متن کاملAdaptive Targeting in Online Advertisement: Models Based on Relative Influence of Factors
We consider the problem of adaptive targeting for real-time bidding for internet advertisement. This problem involves making fast decisions on whether to show a given ad to a particular user. For demand partners, these decisions are based on information extracted from big data sets containing records of previous impressions, clicks and subsequent purchases. We discuss several criteria which all...
متن کاملAdaptive Advertisement Recommender Systems for Digital Signage
With the incorporation of new technologies, digital signages can adopt their content in real time to the audience demographic and temporal features. This research proposes an adaptive advertisement recommender system for digital signage. Our objective is to create a quantitative method for targeted advertising. After analyzing digital signage advertisement viewing data collected over the course...
متن کاملGender and Age Differences in Internet Use among Czech Internet Users: Consequences for Online Advertisement Targeting
The internet offers advertisers many opportunities for targeting their advertisements. The traditional approach to the demographic targeting of advertisements assumes the existence of internet servers with sufficient homogeneity of visits. The aim of this paper is to identify the variations in internet content consumption habits of different groups of Czech internet users, according to gender a...
متن کاملUnintrusive Customization Techniques for Web Advertising
Most online advertisement systems in place today use the concept of consumer targeting: Each user is identified and, according to his or her system setup, browsing habits and available off-line information, categorized in order to customize the advertisements for highest user responsiveness. This constant monitoring of a user’s online habits, together with the trend to centralize this data and ...
متن کامل